Organic Fashion

Today, a shift in the way of production from the marketers' perspective is matched by an increasing shift in the consumer's behavior towards the use of natural materials and processes. One of the areas of concern in conventional textile chain is the processing, which is replete with hazardous chemicals and industrial wastes, posing problems not only to the end-products in the process but also to workers and lives around the locality. The number of people experiencing health problems like allergies, respiratory problems, rashes, lower concentration etc. is increasing day by day. Those who are sensitive to chemicals find organic clothing very effective in making them comfortable. Wearing ethically correct attire makes person a conscious and responsible individual contributing toward a safe environment for the next generation. People, now-a-days are informed and concerned about their health and family more than ever before. More informed buyers are looking for symbols of eco-friendliness or at least for information on the contents of the materials used in garment production.

Organic is in vogue today because of its eco- friendly approach towards our society and has blended with our current trends in fashion and living completely.

Eco-friendly products are fast gaining prominence around the world. Organic fashion is the buzzword and though the term might be new for many in India, the concept of using organic materials isn't new. And now, thanks to the global fashion movement of going green, the Indian textile industry is considering marketing these fabrics globally.

It is the latest trend right now, organic clothing! In other words, it's a global fashion movement of going green. An eco-friendly fashion trend, quite a few high-end designers insist on having a collection of organic clothing for the environmentally conscious consumers. While organic clothing mainly involves the use of organic cotton, other alternatives include organic fabrics made from soy, corn, bamboo, etc. Comfort is one principal characteristic of organic clothing.

Bhu:sattva is a popular Indian brand of organic clothing infused with natures serenity and mystique. Bhu:sattva believes in conserving the beauty of nature. Bhu:sattva is a Gujarat based organic clothing brand that makes use of fabric featuring natural fibers in order to exude a calm aura that soothes the senses. A completely natural and Organic clothing, Bhu:sattva is for those who desire to get attuned to natures mystical forces. The comfort that these organic outfits offer makes them great as prêt wear. Alternatively, they are quite a perfect luxury, couture clothing as well which leaves lasting impressions. With flowy and feminine silhouettes coupled with soft color palette, the collection of ensembles is truly elegance personified.

Organic is in vogue today because of its eco- friendly approach towards our society and has blended with our current trends in fashion and living completely.

Eco-friendly products are fast gaining prominence around the world. Organic fashion is the buzzword and though the term might be new for many in India, the concept of using organic materials isn't new. And now, thanks to the global fashion movement of going green, the Indian textile industry is considering marketing these fabrics globally.

It is the latest trend right now, organic clothing! In other words, it's a global fashion